Tuesday, June 26, 2018

What is the Trend of the 2018 Watch?

In summary of 2018, even the next two or three years, some popular trends of watch products are probably as follows:

In terms of case material, the report believes that the trend of research and development of new technology materials has ceased, ceramics and carbon fiber have become a common case material, and the antique material bronze that emerged in previous years has also become the standard for all major sport models. Traditional metal materials have returned to the mainstream again. The luxury stainless steel sports watch has a strong appeal to Millennials. Gold and platinum are high-end products that mature consumers prefer. Titanium metal has a place in sports watches.

Replaceable straps will remain a means of maintaining individuality and will continue to be one of the strategies implemented by the brands.

Vacheron Constantin series of four series, leather, metal, rubber three straps have become the standard configuration; Cartier new Santos not only the bracelet can be replaced, and even the link also made a smart design, to facilitate the consumer to adjust their length; Omega Nato strap as a separate Product offerings, etc.

Color is also a means to reflect the difference, especially the female form, women are naturally sensitive to color, so whether it is the dial or the strap, it presents a rich and colorful combination.

In terms of design, returning to the traditional aesthetic, the benchmark of the round watch is established in the diameter of about 40 to 42 mm; the round becomes the dominant shape, the revival of the thin and light classic, the movement is in the direction of precision and ultra-thin, slim again Become the focus of brand wrestling.

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